Business Administration

College of Business, Economics and Accountancy • Mariano Marcos State University

Department Overview

Background & Introduction

Department of Business Administration

The Business Administration (BA) Department remains to be the biggest department of the College with 15 competent and dedicated faculty members. The Department houses two BSBA Programs namely Human Resource Management and Marketing Management. It is also the home of the BS Entrepreneurship and Cooperative Management programs. The department aims to prepare students for a dynamic career in business management – whether as members of large business organizations, cooperatives or as entrepreneurs. The goal of the department is to deliver competitive and high-quality education related to business administration and entrepreneurship and help students develop their competencies to become business professionals ready to assume leadership and responsibility at all levels of management.


Faculty Profile

ADRIATICO, CARMELA G.
Instructor III
Specialization:
     Business Administration
     Cooperative Management

ARGEL, HADJIE P.
Instructor I
Specialization:
     Cooperative Management

BAROT, REENA GILAINE D.
Instructor III
Specialization:
     Business Administration, Entrepreneurship

DE VERA, JEFFREY T.
Assistant Professor II
Specialization:
     Marketing Management

DELA ROSA, REMALYN D.
Instructor I
Specialization:
     Entrepreneurship

GUITTAP, LEEZA JAN S.
Instructor I
Specialization:
     Cooperative Management

HILARIO, MARGARITA G.
Associate Professor II
Specialization:
     Business Administration
     Public Administration

INAY, SARAH JANE S.
Instructor I
Specialization:
     Human Resource Management

JULIAN, CHARITO B.
Associate Professor II
Specialization:
     Business Administration

LAYAOEN, MEDIAH PERLE F.
Assistant Professor II
Specialization: 
     Business Administration
     Marketing

SABUGO, ARMIE C.
Associate Professor II
Specialization:
     Business Administration
     Entrepreneurship

TUGAOEN, DON MCARTHNEY C.
Instructor I 
Specialization:
     Human Resource Management

TUMAMAO, MARY JEAN G.
Instructor I
Specialization:
     Marketing Management

VALDEZ, ERROL JOHN V.
Assistant Professor III
Specialization:
     Business Administration
     Cooperative Management

YAPO, KRISMARY SHARMAINE D.
Instructor I
Specialization:
     Human Resource Management

Department Objectives & Goals

Program Offerings

Program Title

Bachelor of Science in Business Administration Major in Marketing Management

Accreditation Status

Level I Accredited

Candidate for Level II Accreditation

Program Description

The Marketing Management program prepares the graduate for careers in marketing, market research, advertising and public relations.  The curriculum provides the graduate with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment.

Program Outcomes

A graduate of Business Administration major in Marketing Management degree should be able to:

  1. Apply the concepts along marketing management and use them in various business situations both in local and international context;
  2. Demonstrate critical and analytical skills to analyze, innovate, and manage a strategic business direction;
  3. Communicate well and express ideas thought various modalities and diverse context
  4. Demonstrate positive values and work ethics that promote a sense of responsibility and accountability in their chosen profession; and
  5. Conduct research-based and community-based materials for instruction, extension, and other alternative education modes.

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Program Offerings & Curriculum

Degrees, Outcomes & Curricular Prospectus

Bachelor of Science in Business Administration
major in Human Resource Management

Program Description:

             This program prepares the graduate for a career in the Human Resources Department of any organization, handling the many diverse human capital requirements of the organization, including recruitment, staffing, training and career development. 

Program Outcomes:

A graduate of Business Administration major in Human Resource Management degree should be able to:

  1. Apply the concepts along human resource management and use them in various business situations both in local and international context;
  2. Demonstrate critical and analytical skills to analyze, innovate and provide a strategic business direction;
  3. Communicate excellently and express ideas through various modalities and in diverse contexts;
  4. Demonstrate positive values and work ethics that promote sense of responsibility and accountability; and
  5. Conduct, produce and publish research-based and community-based materials for instruction, extension and business development.

Program Accreditation:

Level II Re-accredited

Curriculum

     View curriculum here


Bachelor of Science in Business Administration
major in Marketing Management

Program Description:

This program prepares students for professional career in marketing, market research, advertising and public relations. The curriculum provides the graduate with both technical skills and competencies required in the field, and also the flexible mindset that is necessary to stay competitive in a constantly changing business environment. 

Program Outcomes:

A graduate of Business Administration major in Marketing Management degree should be able to:

  1. apply the concepts along marketing management and use them in various business situations both in local and international context;
  2. demonstrate critical and analytical skills to analyze, innovate, and manage a strategic business direction;
  3. communicate well and express ideas through various modalities and diverse context;
  4. demonstrate positive values and work ethics that promote a sense of responsibility and accountability in their chosen profession; and
  5. conduct research-based and community-based materials for instruction, extension, and other alternative education modes.

Program Accreditation:

Level II Re-accredited

Curriculum

     View curriculum here


Bachelor of Science in Entrepreneurship

Program Description:

This program prepares students for professional careers to set up and manage their own businesses or work in any organization where entrepreneurial competencies are required. They should also be able to pursue other careers appropriate to a BS Entrepreneurship graduate such as Entrepreneurs, Business Development or Corporate Planning Development Staff/Assistant, Marketing Assistant/Staff.

Program Outcomes:

The graduate of the BS Entrepreneurship program should have developed the ability to:

  1. conduct a self-assessment to determine level of entrepreneurial competencies;
  2. analyze/scan the environment to determine business opportunities and develop their profitability profiles from which entrepreneurial ventures can be selected from;
  3. prepare a business plan;
  4. mobilize the necessary human, financial, logistical, and technical resources to implement the business plan;
  5. prepare and comply with requirements for business operation(s);
  6. operate and manage the enterprise observing good governance and social responsibility; and
  7. apply entrepreneurial management in any organization other than own enterprise.

Program Accreditation:

Level II Re-accredited

Curriculum

     View curriculum here


Bachelor of Science in Cooperative Management

Program Description:

This program is anchored on the current concepts, theories and principles which are important in the operation of viable cooperative enterprises in the countryside in response to Philippine Medium-Term Development Plan. It enables students to understand, analyze and deal with the complexities of cooperative management within the context of the present socio-economic conditions of the country.

Program Outcomes:

A graduate of BS in Cooperative Management is expected to:

  1. create awareness and appreciation of the role and importance of cooperative as effective vehicles for socio-economic growth and development in the countryside;
  2. develop strong foundation in the areas of management and technical skills necessary in the operation of cooperatives and business enterprises both public and private operations;
  3. have adequate knowledge and skills in the conduct and utilization or researches to boost managerial skills in managing cooperative enterprises and community development;
  4. become competent organizers and managers of cooperatives;
  5. establish strong linkages and partnerships with local and foreign cooperatives and related agencies in the formulation and implementation of development programs;
  6. have cooperative values and positive attitudes through integrative approaches; and
  7. produce and publish research-based and community-based materials for instruction and extension use and other alternative education mode.

Program Accreditation:

Level II Re-accredited

Curriculum

     View curriculum here

Organizational Chart

Department Structure & Leadership Hierarchy

Active Governance Hierarchy
Scroll horizontally to view chart hierarchy
College Dean

Emil James P. Tanagon

College of Business, Economics and Accountancy

Department Chair
DR

DR. ERROL JOHN V. VALDEZ

Department Chair

evvaldez@mmsu.edu.ph

Programs & Specializations
Curriculum & Instruction Undergraduate Programs
Research & Extension Department Initiatives
Student & Lab Services Instructional Support
Academic Instruction & Technical Personnel Department Faculty Members & Support Staff (15)

Faculty & Academic Staff

Professors, Instructors & Researchers

15 Total Members
AD

ADRIATICO, CARMELA G.

Instructor III

     Business Administration •      Cooperative Management

AR

ARGEL, HADJIE P.

Instructor I

     Cooperative Management

BA

BAROT, REENA GILAINE D.

Instructor III

     Business Administration, Entrepreneurship

DE

DE VERA, JEFFREY T.

Assistant Professor II

     Marketing Management

DE

DELA ROSA, REMALYN D.

Instructor I

     Entrepreneurship

GU

GUITTAP, LEEZA JAN S.

Instructor I

     Cooperative Management

HI

HILARIO, MARGARITA G.

Associate Professor II

     Business Administration •      Public Administration

IN

INAY, SARAH JANE S.

Instructor I

     Human Resource Management

JU

JULIAN, CHARITO B.

Associate Professor II

     Business Administration

LA

LAYAOEN, MEDIAH PERLE F.

Assistant Professor II

     Business Administration •      Marketing

SA

SABUGO, ARMIE C.

Associate Professor II

     Business Administration •      Entrepreneurship

TU

TUGAOEN, DON MCARTHNEY C.

Instructor I 

     Human Resource Management

TU

TUMAMAO, MARY JEAN G.

Instructor I

     Marketing Management

VA

VALDEZ, ERROL JOHN V.

Assistant Professor III

     Business Administration •      Cooperative Management

YA

YAPO, KRISMARY SHARMAINE D.

Instructor I

     Human Resource Management

Department Identity

Institution
MMSU
College / Unit
CBEA
Faculty Size
15 Members
Campus
Batac • Laoag

Contact & Office Direct Information

DR. ERROL JOHN V. VALDEZ
evvaldez@mmsu.edu.ph
BA Department Chair and BSCM Program Coordinator

MISS REENA GILAINE D. BAROT
rdbarot@mmsu.edu.ph
BS in Entrep Program Coordinator

PROF. MEDIAH PERLE F. LAYAOEN
mplayaoen@mmsu.edu.ph
BSBA MM Prorgam Coodinator

MR. DON MCARTHNEY C. TUGAOEN
dctugaoen@mmsu.edu.ph
BSBA HRM Program Coordinator